Fanny packs are being revived due to our current fascination with 90s fashion. Although trendy, it’s easy to overlook the incredible practical aspects of fanny packs. Back in the day, they were a place to keep your money, mostly loose change, and some bills. But today their usability has been revolutionized, most notably with the introduction of the smartphone. Today’s smartphones are so expensive and big that the fanny is a natural place to store it while running to the bus, playing basketball or just hanging out with friends.
Today’s fanny packs are usually worn over the shoulder and often go by the names of shoulder bag, waist bag or bum pack. This of course was done to make them fashionable again by changing the name and thus our associations with them. But we at Retro Hip Hop Shop are unabashedly retro/vintage and have no problem calling them or wearing them in their intended fashion. The name “fanny” comes from the American slang for our buttocks, and the packs were originally often worn “backward”, hence the bag would rest on our “fannies”. In England, however, “fanny” is a vulgar word for vagina, so in England, they called them bum packs.
Like these Polo Sport fanny packs, our collection will have a fantastic variety of colors to choose from
Recently there’s been a resurgence of fanny packs with major fashion labels releasing their own designs. Gucci, Prada and Louis Vuitton are a few such labels and celebrities wearing them range from Kim Kardashian, Rihanna, Jaden Smith to sports stars like Russell Westbrook. These bags retail for up $1500 which is way too pricey for most people. Not only are they expensive, but they don’t represent our culture (Hip Hop) in a direct way. Which is why Retro Hip Hop Shop is planning its very own Classic Hip Hop fanny pack collection. We will be releasing designs and styles as we go, so stay updated by signing up for our newsletter!
Also visit our partner Classic Hip Hop Magazine, the best source online for 80s/90s hip hop news, reviews, rankings, faq, and more!